Marketing for Accountants

Target Audience or Product.. which comes first?

Last nights episode of The Apprentice was all about biscuits and what I found particularly interesting was the discussions about the product and the target audience. Photo Credit: storem via Compfight Melody became a bit of a broken record going on about “target audience” but as annoying as she may have been to the project […]


Features and Benefits for Accountancy Marketing

The biggest challenge that I hear from Accountants looking to market their practices is to get the marketing messages right for Features & Benefits. Yes we know that accountancy is not the most riveting subject on the planet however don’t underestimate how important it is for some people. Lots of accountants take the view “It’s […]


The Twitter Marketing Test

As much as I really enjoy using twitter for marketing for myself and clients it isn’t always a good media. Here’s why: Some client’s businesses would have other better uses of their time and resources. It mostly comes down to whether their prospective clients or influencers hang out on twitter. Here’s a quick test for […]


Marketing for Annual Accounts and Returns by Postcode

It’s that time of year when accountancy firms are targeting companies with filing dates of 31st March. This is the biggest anniversary of the year and we are already being asked to make follow up calls after direct mailings.


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