Marketing for Accountants
Last nights episode of The Apprentice was all about biscuits and what I found particularly interesting was the discussions about the product and the target audience. Photo Credit: storem via Compfight Melody became a bit of a broken record going on about “target audience” but as annoying as she may have been to the project [...]
The biggest challenge that I hear from Accountants looking to market their practices is to get the marketing messages right for Features & Benefits. Yes we know that accountancy is not the most riveting subject on the planet however don’t underestimate how important it is for some people. Lots of accountants take the view “It’s [...]
It’s that time of year when accountancy firms are targeting companies with filing dates of 31st March. This is the biggest anniversary of the year and we are already being asked to make follow up calls after direct mailings.