data lists

Alternatives to Telemarketing using Phone Book data

The Phone Book can seem like an easy source of prospects to call but really it is the devil in disguise for this purpose! It’s not targeted, it’s not tps checked, it doesn’t have contact names or up to date information. If you are after free or low cost data sources consider the following:

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Put that Phone Book Down!

There are many options available that are preferrable to using the Phone Book and this article explores those, namely lack of contact details or calling organisation that you would have with a CRM system, the lack of TPS checks for unsolicited cold calling, and the difficulty in following up any sales pipeline… read more for an overview of why calling from the Phone Book is a poor idea!

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