Social Media and Telemarketing for AccountantsPosted by Maxine on April 8, 2011
I’ve just added my comments to an article at Accountancy Age but it hasn’t been published yet so I thought I would add my comments here for people to see straight away. The general gist of the article is that neither Social Media or Telemarketing for Accountants are good marketing methods for new business development. [...]
How Are You Today?Posted by Maxine on December 13, 2010
This has got to be one of the most annoying questions in the history of cold calling hasn’t it? After all, the telemarketer asking this usually doesn’t care much about the response. Some people are able to get away with it and it can serve as an icebreaker in that it is a loud signal [...]
Appointment Setting Tip – Be Available!Posted by Maxine on November 25, 2010
This article was inspired by last night’s episode of The Apprentice where the topic in the boardroom was whether the earlier appointment obtained from a cold call for 9am would have won the task over attending an appointment for 1pm instead (where the other team got in first and bagged the large order). Now, I [...]
Cold Calling tips for contacting Large CorporatesPosted by Maxine on July 26, 2010
There are some differences between calling smaller sized organisations and cold calling large corporates. Here are a few tips to help you with your telemarketing activities for large businesses.
It’s all in the tone!Posted by Maxine on July 3, 2010
I have been reminded this week that successful telemarketing results vary so much by tone of voice, especially in the initial call opening. I’m sure we have all heard the saying “It’s not what you said but how you said it!” There’s a statistic somewhere that shows that around 35-40% of what is said is [...]
Free TPS/CTPS checks! (twitter exclusive)Posted by Maxine on June 17, 2010
I have tweeted nothing but rubbish for the last few days. I’m probably not alone with this. But just to show a bit of thanks for people who put up with my tweets I would like to offer some free TPS / CTPS checks. It’s only for smallish lists up to 500 each and only [...]
Alternatives to Telemarketing using Phone Book dataPosted by Maxine on June 6, 2010
The Phone Book can seem like an easy source of prospects to call but really it is the devil in disguise for this purpose! It’s not targeted, it’s not tps checked, it doesn’t have contact names or up to date information. If you are after free or low cost data sources consider the following:
Use of First Names when TelemarketingPosted by Maxine on
I am sure we have all come across cringe-worthy telemarketing or telesales calls where the use of the first name is overdone.
Cold Calling from Twitter could get you a £5k fine!Posted by Maxine on May 13, 2010
As most people are aware the TPS for individuals and CTPS for businesses has been in place for a while. What some people are seemingly not aware of is that calling a follower or someone you are following, or someone from a hashtag conversation is still an Unsolicited Cold Call. That means that if you [...]
Quick fix telemarketing consultancyPosted by Maxine on February 22, 2010
I did some work today on site with one of my regular clients, in a short amount of time and at short notice and referred to my reliable checklist of things to review.
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