This article was inspired by last night’s episode of The Apprentice where the topic in the boardroom was whether the earlier appointment obtained from a cold call for 9am would have won the task over attending an appointment for 1pm instead (where the other team got in first and bagged the large order). Now, I [...]
Ever wondered what kind of telemarketing statistics a telemarketing agency uses? What kind of things to consider when measuring the effectiveness aswell as the volume of telemarketing calls? This article covers a range of telemarketing measures for both quality and quantity and the advantages of some of these formulas and ratios.