accountants

Target Audience or Product.. which comes first?

Last nights episode of The Apprentice was all about biscuits and what I found particularly interesting was the discussions about the product and the target audience. Photo Credit: storem via Compfight Melody became a bit of a broken record going on about “target audience” but as annoying as she may have been to the project […]

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Stop trying to be more than just an accountant!

If you didn’t see last night’s apprentice caused a bit of a stir with accountants who are keen to respond that Edward isn’t representative of all accountants. Of course he isn’t. The apprentice as we know is exaggerated behaviour and makes great telly but usually there is an essence of reality there.  If you didn’t […]

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Social Media and Telemarketing for Accountants

I’ve just added my comments to an article at Accountancy Age but it hasn’t been published yet so I thought I would add my comments here for people to see straight away. The general gist of the article is that neither Social Media or Telemarketing for Accountants are good marketing methods for new business development. […]

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Features and Benefits for Accountancy Marketing

The biggest challenge that I hear from Accountants looking to market their practices is to get the marketing messages right for Features & Benefits. Yes we know that accountancy is not the most riveting subject on the planet however don’t underestimate how important it is for some people. Lots of accountants take the view “It’s […]

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Why I am supporting “What is an Accountant?”

I can whole heartedly say from my experience of telemarketing for accountants that there are a lot of people out there who are blissfully unaware that anyone can legally call themselves an Accountant, whether qualified, experienced, or not! A conversation with a friend of mine yesterday proved that point when I was telling her about […]

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Telemarketing for accountants

Telemarketing for accountants is a specialist area that we have been doing for a number of years. Our approach is to fully understand the accounting practice, it’s target audience, it’s specialist areas and where the most opportunities are to gain more clients.

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34% of Accountants don’t answer the phone!

This is much higher than we usually experience for no answers / engaged / answering machines compared with other industries that we call and these calls were made during normal office hours and not at lunchtime.

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Anyone using XML Gateway at Companies House?

This blog article is just intended to find out a bit more and share information on use with the Companies House XML Gateway.

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Do you track Annual Returns that you are not responsible for?

During a telemarketing campaign last week we called a prospect that had gone overdue with their Annual Return the day before. The prospect was one of our Accountancy client’s existing customers. The Accountant did not track the return as he wasn’t responsible for performing this task as it was something that his customer decided to […]

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Telemarketing for Payroll Services

I have recently been asked to share some information on the telemarketing campaigns that we have done for payroll and what the main objections and reasons for prospects not being interested are. So here are the top reasons (excluding where there is no need such as no employees or handled by head office)

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