Cold Calling to Solicitors
I get asked to share stats so here are a few from today from a sample of cold calls made to Solicitors in London to generate leads for Accountancy Services.
23% of all Call Attempts were unsuccessful. This was because either because the line was engaged (20%) or it was not answered at all (25%) or it went straight to voicemail or answering machine (55%)
38% of the voicemail messages stated that the Solicitors Offices were closed for lunch between 1-2pm so this is a time to avoid for cold calling.
Over half of the successful calls, either opted in to receive further information by email or by post (and a small proportion of these became fully qualified for appointments or call backs)
The main reasons given for not being interested in our call or changing Accountants was as follows:
- Not receptive to cold calls 28%
- Inhouse Accountant 27%
- Been with Accountant a very long time 18%
- Family member employed as Accountant 9%
- Very happy with existing Accountant 9%
- Practice is Closing for various reasons 9%
I hope this is of interest and would be interested to hear your comments