Being “rewarded” with a basic salary for telemarketing!Posted by Maxine on February 1, 2012
I’ve seen this phrase used quite a bit recently on forums and discussion groups and it always makes me smile. Usually it is written by business owners who do not want to commit to a basic salary without being sure that their employee is going to earn the salary. Quite often the salary they are [...]
Another Cold Caller “Defeated”Posted by Maxine on January 30, 2012
I thought I would share the inspiration with you for this blog post from UK Business Forums. http://www.ukbusinessforums.co.uk/forums/showthread.php?t=239799 You will need a large cuppa to read through the entire thread so I will sum it up for you and give you my thoughts on it … * There are always “rants” to these kinds of [...]
Consultative TelemarketingPosted by Maxine on January 22, 2012
Taking the consultative approach to telemarketing and telesales can seem like you are going all round the houses but in actual fact it can be a great way to ask the right questions, listen, understand needs, all with the aim of meeting those needs in a way that is perceived as better or different than [...]
Be careful of cutting conversations shortPosted by Maxine on January 29, 2011
Telemarketers who hang up do not give a professional image and could could damage to the company marketing their products via telemarketing… here’s why…
Telemarketing Apprentice Schemes or Lack Of!Posted by Maxine on July 24, 2010
I have been stewing on this for a while now as there are currently no options to recruit Apprentices for Telemarketing in my region. This is because there are no appropriate courses and according to my local college it is “a protected industry”. Like, Just what does that mean? “Protected Industry” ? Do businesses not [...]
Telemarketing for Marketing Consultants / AgenciesPosted by Maxine on October 6, 2009
Why have 30% opt ins when you could have 70%? Marketing Consultants are under so much pressure to get results from campaigns and this can be made more difficult due to the following: Their client chooses their own Telemarketer and liaises with them directly. Clients don’t know how to choose their telemarketer. Marketing Consultants are [...]
Top 10 – What Not To Do (Telemarketing)Posted by Maxine on September 25, 2009
We all assume that everyone knows how to make a telephone call in the business world don’t we? Well, after a few surprises that let me know this was not the case, I thought I would put some down, so here are 10 of my ‘what not to do when making telemarketing calls’ points!
Getting past the Gate-keepersPosted by Maxine on September 2, 2009
I get asked the question “What is the best way to get past Gate-keepers?” and my answer is usually summarised “With respect and assertiveness”. Remember Gatekeepers have a job to do but they don’t run the organisation! Their time is precious and you are an interruption. They have heard it all before and even if [...]
Ideas For Measuring Telemarketing EffortsPosted by Maxine on August 18, 2009
Ever wondered what kind of telemarketing statistics a telemarketing agency uses? What kind of things to consider when measuring the effectiveness aswell as the volume of telemarketing calls? This article covers a range of telemarketing measures for both quality and quantity and the advantages of some of these formulas and ratios.
I love an accountant with an offer!Posted by Maxine on June 8, 2009
It makes such a difference. (I already know I need to get out more!) No more “we provide great service” or “we provide fixed fees”. It takes a wee bit more to get prospects interested enough to engage in a proper conversation about their business accountancy requirements especially if they have a good, loyal, long-standing relationship with [...]
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