Market Research
Target Audience or Product.. which comes first?
Last nights episode of The Apprentice was all about biscuits and what I found particularly interesting was the discussions about the product and the target audience. Photo Credit: storem via Compfight Melody became a bit of a broken record going on about “target audience” but as annoying as she may have been to the project [...]
Maxxy Offers Assistance via Business Link East Supplier Brokerage Network
If you are recently starting out in business or are about to set up your new business then you may be interested to hear that Maxxy is accepted as a supplier for the Business Link East Supplier Brokerage Network. This scheme has been running for quite a long time but was recently under threat of [...]
Firmographics is a real word! How do you use it?
I came across this word today when I was looking for something else and it’s funny but I was never actually sure before whether this was a real word. I had assumed it was made up and had just caught on with some folks over time. Anyway, Firmographics is in Wikipedia so it must be [...]
When was the last time you did an independent client satisfaction survey?
It’s funny isn’t it that this is such an incredibly powerful method of keeping in touch with your market demands and yet so few people do it regularly. When we do research on how often companies undertake client satisfaction surveys we get told “Oh, we keep in touch by other ways so no need for [...]
Market Research as Telemarketing Opportunity
If you are not sure how a telemarketing campaign might work for you or if your prospect population is fairly limited, you might like to consider a market research approach. This has the objective of gathering information in the first instance rather than pitching a sales message. This can be great if you are not [...]
Market Research.. None, Lots, or On-the-go?
How much market research should you do? How do you consider this in relation to risk? Are there ways to do this whilst moving your business plan forward and selling at the same time? Maxxy explores options from recent marketing consultancy discussions…
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