Lead Generation

Why you should index your phone number for Telemarketing purposes

This may seem like an odd tip to provide for telemarketing results but let me explain… When I say index your phone number I mean to make this a specific keyword or phrase that is found by search engines. In the screenshot above I have used our phone number 01480 878082 for illustration purposes. People […]

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A view from a forum moderator on lead generation via business forums

Some of you will know that I moderate at some forums with the busiest being UK Business Forums and I thought that this would make for a good article to give a few tips for people who use forums as part of their social media marketing activity particularly with the aim of generating leads.

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How to do cold callling yourself without appearing desperate

One of the questions I get asked by sole practitioners, consultants, and sole traders in the professional services sector is how can they do cold calling without appearing too desperate for work. Photo Credit: Ben Smith via Compfight There is a fear that getting on the phone yourself as a business owner smacks of desperation. […]

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