Lead Generation

Why you should index your phone number for Telemarketing purposes

This may seem like an odd tip to provide for telemarketing results but let me explain… When I say index your phone number I mean to make this a specific keyword or phrase that is found by search engines. In the screenshot above I have used our phone number 01480 878082 for illustration purposes. People […]


A view from a forum moderator on lead generation via business forums

Some of you will know that I moderate at some forums with the busiest being UK Business Forums and I thought that this would make for a good article to give a few tips for people who use forums as part of their social media marketing activity particularly with the aim of generating leads.


How to do cold callling yourself without appearing desperate

One of the questions I get asked by sole practitioners, consultants, and sole traders in the professional services sector is how can they do cold calling without appearing too desperate for work. Photo Credit: Ben Smith via Compfight There is a fear that getting on the phone yourself as a business owner smacks of desperation. […]


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