For Accountants

Stop trying to be more than just an accountant!

If you didn’t see last night’s apprentice caused a bit of a stir with accountants who are keen to respond that Edward isn’t representative of all accountants. Of course he isn’t. The apprentice as we know is exaggerated behaviour and makes great telly but usually there is an essence of reality there.  If you didn’t […]

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Social Media and Telemarketing for Accountants

I’ve just added my comments to an article at Accountancy Age but it hasn’t been published yet so I thought I would add my comments here for people to see straight away. The general gist of the article is that neither Social Media or Telemarketing for Accountants are good marketing methods for new business development. […]

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Features and Benefits for Accountancy Marketing

The biggest challenge that I hear from Accountants looking to market their practices is to get the marketing messages right for Features & Benefits. Yes we know that accountancy is not the most riveting subject on the planet however don’t underestimate how important it is for some people. Lots of accountants take the view “It’s […]

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When was the last time you did an independent client satisfaction survey?

It’s funny isn’t it that this is such an incredibly powerful method of keeping in touch with your market demands and yet so few people do it regularly. When we do research on how often companies undertake client satisfaction surveys we get told “Oh, we keep in touch by other ways so no need for […]

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The Business Hub Show from Star fm Radio

Ann Hawkins guest presenter at The Business Hub show, recently invited me into the Studio to give advice and tips on choosing the right accountant. The show that she is currently presenting is “The A-Z of Business Success” and A was for Accountant. Here is the link http://thebusinesshub.fm/the-business-hub-show-podcast-06-february-2011/ You can find mine and Anns bit […]

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Fab Feb Offers for Accountants

Looking for a fab marketing offer for your accountancy practice this Feb? Maxxy offers specialist telemarketing for accountants. Contact us for details of this fab feb offer including prospect data, cold calls, and email marketing on 01480 878082.

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Marketing and Accounting make great bedfellows for VAT Increase!

It’s been tough enough for businesses who serve consumers or businesses that are not VAT registered to survive in business for the last couple of years and now January is looming with a VAT increase. If you are a small business considering de-registering for VAT then my heart goes out to you. Many businesses will […]

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Why I am supporting “What is an Accountant?”

I can whole heartedly say from my experience of telemarketing for accountants that there are a lot of people out there who are blissfully unaware that anyone can legally call themselves an Accountant, whether qualified, experienced, or not! A conversation with a friend of mine yesterday proved that point when I was telling her about […]

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Telemarketing for accountants

Telemarketing for accountants is a specialist area that we have been doing for a number of years. Our approach is to fully understand the accounting practice, it’s target audience, it’s specialist areas and where the most opportunities are to gain more clients.

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34% of Accountants don’t answer the phone!

This is much higher than we usually experience for no answers / engaged / answering machines compared with other industries that we call and these calls were made during normal office hours and not at lunchtime.

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