Cold Calling

Another Cold Caller “Defeated”

I thought I would share the inspiration with you for this blog post from UK Business Forums. http://www.ukbusinessforums.co.uk/forums/showthread.php?t=239799 Photo Credit: Kurt Nordstrom via Compfight You will need a large cuppa to read through the entire thread so I will sum it up for you and give you my thoughts on it …

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Consultative Telemarketing

Photo Credit: James Vaughan via Compfight Taking the consultative approach to telemarketing and telesales can seem like you are going all round the houses but in actual fact it can be a great way to ask the right questions, listen, understand needs, all with the aim of meeting those needs in a way that is […]

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Call Recordings for training and development

Coming from a call centre management background I have always had to work with call recordings for ongoing evaluation and development purposes. Photo Credit: ralphbijker via Compfight It was always such a chore to undertake these evaluations at a rate of X amount of calls per person per week and alway felt no matter how […]

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What are you selling?

Sometimes you can stopped in your tracks when someone you call asks “What are you selling?” and you need to decide quite quickly how to respond to this. Photo Credit: rick via Compfight Do you respond with …

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How to do cold callling yourself without appearing desperate

One of the questions I get asked by sole practitioners, consultants, and sole traders in the professional services sector is how can they do cold calling without appearing too desperate for work. Photo Credit: Ben Smith via Compfight There is a fear that getting on the phone yourself as a business owner smacks of desperation. […]

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Social Media and Telemarketing for Accountants

I’ve just added my comments to an article at Accountancy Age but it hasn’t been published yet so I thought I would add my comments here for people to see straight away. The general gist of the article is that neither Social Media or Telemarketing for Accountants are good marketing methods for new business development. […]

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Features and Benefits for Accountancy Marketing

The biggest challenge that I hear from Accountants looking to market their practices is to get the marketing messages right for Features & Benefits. Yes we know that accountancy is not the most riveting subject on the planet however don’t underestimate how important it is for some people. Lots of accountants take the view “It’s […]

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Where to advertise your Telemarketing Opportunities

Someone just visited my blog using the term “where to advertise telemarketing opportunities” so I thought it would be useful as a telemarketing company in the UK to respond to this search. At Maxxy we tend to respond to * Linkedin discussions, forum discussions, twitter, other social media. * Freeindex There are some pay-per-lead sites […]

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Social Telemarketing

Social Telemarketing from Maxxy combines professional telemarketing with social media monitoring delivering high quality leads… Find out more and get a FREE report of conversations and opportunities you may be missing.

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What is the best software for split testing sales scripts for telemarketing?

How do you measure performance of telemarketing scripts and their outcomes? This question was answered on Quora by Maxine Welford but further reference provided here at the Maxxy blog

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