Author Archive

Business Administration Apprentice – 16 hours per week

I am now looking for someone to join our small team based at Stukeley Meadows Industrial Estate as a Business Administration Apprentice. The role is part time at 16 hours per week and there can be some flexibility with these hours. The role must work on Fridays 9am to 5pm but other hours throughout the [...]

Marketing like it’s Christmas

Kevin Dooley via Compfight Yay it’s Christmas time. Just a week to go and I haven’t quite finished shopping for gifts or done the big food shop yet. I’m hoping that the shops won’t be out of mince pies or brussel sprouts. My state of slight panic got me thinking about marketing and telemarketing and [...]

Refections on Hilary Devey’s Women At The Top

I knew I would enjoy this documentary and I wasn’t disappointed as Hilary confronted a wide spectrum of reasons and views on why there weren’t more women at the top of business empires and what could be done to encourage more women into executive directors roles. cc Aurelien Guichard via Compfight It’s a subject that [...]

The Blame Game in Telemarketing

Blame and telemarketing results tend to go hand in hand if expectations are not met. Blame quickly gets directed towards quality of data or telemarketers skill or motivation. Blame can be healthy. It allows discussions to be had in a frank and decisive manner. Much better than pussy footing around and making the same mistakes [...]

Is Cold Calling Dead?

This question pops up every now and again so I thought I would give my take on it here at my blog. I have answered a question on this recently over at Quora and the question and views around it pops up on forums and blogs quite often. Photo Credit: Chad McDonald via Compfight It’s [...]

It’s Always About Results In Sales!

I had to have a bit of a giggle at last night’s The Apprentice. It’s always about sales results isn’t it? Both on the show and in real life. It’s a fact of life and if you don’t like this then don’t be in Sales! Poor Laura got the boot because of her poor sales [...]

Telemarketing Tips and Voicemail Opportunities

If you hear the click of a voicemail and hang up you could be missing opportunities with cold calling. Photo Credit: Steven Perez via Compfight As a general guide I don’t usually encourage leaving voicemail messages for small lists and prefer instead to try to get to talk with the right person.

Pest Control Telemarketing and Marketing Support Offer

This offer is running for the next two weeks as advertised at UKBF and is ideal for any Pest Control Company looking to generate contract work in addition to Callouts.

Why you should index your phone number for Telemarketing purposes

This may seem like an odd tip to provide for telemarketing results but let me explain… When I say index your phone number I mean to make this a specific keyword or phrase that is found by search engines. In the screenshot above I have used our phone number 01480 878082 for illustration purposes. People [...]

Don’t Tweet If You Are Bad!

I just saw a twitter account that had nothing on it apart from @mentions regarding poor customer service experiences. This was followed by a load of impersonal comments saying “I’m sorry you feel that way please email us at xzy@blahblah.. or log your issue at domainname.com/issues” This type of twitter timeline gives a big loud [...]

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