Is twitter helping to fill the TPS gap?
Posted by Maxine on July 8, 2010
Many of us know about the TPS (Telephone Preference Service) and up until fairly recently if a phone number was registered then that was that… no other option but to consider other marketing routes.
But twitter can be great for filling the TPS gap.
Typically any data list usually has around 30% registered on the TPS.
Yes, some companies totally ignore this rule but the professional telemarketers respect this. After all, why waste time cold calling someone that doesn’t want to be cold called as regardless of the offer/pitch/opportunity chances are there will be some negativity towards actually being called.
So, lots of social media can help to fill the TPS gap but twitter in particular can be a bit faster for turnaround times and because it is so social people tend to respond well where they feel they “know” a bit about you via tweets.
I don’t advocate spamming people either via phone, email or social media. I could convince myself that I am not doing that on the basis of feedback that I usually get along the lines of “Oh we are on TPS but we don’t mind people like you calling” … but unfortunately we are not to know that!
Anyway, back to the point. Twitter can help to find people who may genuinely have an interest in the products or services being promoted. 140 characters or less doesn’t present much risk to people and gentle approaches are usually absolutely fine!
30% of a list can be a big chunk of wasted opportunity… are you wasting it?
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BMW guy said,
Inside every cynical person, there is a depressed idealist
steel tip darts said,
Very useful post. Thank You for taking the time to share your view with us.
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