"We found telemarketing to be very worthwhile. The Lead Generation and Making Appointments by Anna for our Sales Team have been valued and enabled opportunities we would not have had."
Patricia Moss, Operations Director, Anglia Circuits Ltd, St Ives, Cambs
" Maxine provided telemarketing, marketing help and training for us. She really does know her stuff. We highly recommend her for any marketing needs you have. If she can't get you results, I don't think anyone could!!! She is Cambridgeshire's Ruth Badger (but much nicer!) "
Sallie Steward, Managing Director, Easiprint Ltd, Huntingdon, Cambs
Telemarketing for Accountants
|We offer different types of telemarketing campaigns for Accountants seeking to grow their client base and appreciate that this is a specialist telemarketing area.|
It is important to make an excellent first impression especially if you are a local practice canvassing local clients and getting it wrong can cause people to remember your accountancy practice for the wrong reasons! The starting point for us is to understand the types of clients you wish to target ie; whether they are under or over £5.6m turnover, what industries, what particular requirements such as payroll, year end accounts, taxation advice, audit, self assessments, CIS, IR35, Service industries, Cashflow, management accounting, charities, etc.
Being part qualfied ourselves we have a good understanding and awareness of accounting processes and client needs. Telemarketing campaigns can be structured around year end dates, overdue returns, PAYE deadlines among other things although clearly we do not want to give away all of our tips. All telemarketing projects consider the rules set down by various accountancy bodies including ICAEW such as not creating confusion, explaining fees, not being misleading with marketing messages or making unflattering or disparaging comments.
Telemarketing for accountants - Pricing Structures
We offer Pay per appointment, Pay per lead, fixed rate or project rates to incorporate services to suit your requirements. Please contact us with what you want to achieve and we will help to design a telemarketing campaign to suit you.
Dating Agency Approach
Somebody else coined this phrase for us which describes this approach quite nicely. We take the time to understand your accountancy practice, your USP's, the benefits you bring and take the approach of matching a firm of accountants with a client organisation in terms of style, preference, experience, and the ways you want to do business with each other, and where both parties will benefit from working together.
Lead Generation for Accountants is Not a Numbers Game!
Some telemarketing agencies take the "numbers game" approach ie; the more prospects you talk to the more appointments you will get" and whilst a small element of this is true, we prefer to use our skills and experience to listen properly to prospects and ask the right questions to identify opportunities and generate more interest from call attempts resulting in a higher conversion rate.
We also have experience of helping Accountants to maximise sign ups following Takeovers or Client base purchase and can help to bring a project management approach to this opportunity and provide support services such as email communication, inbound and outbound telemarketing.